VOL. MMXIII..No. 165

Bold Moves | STRATEGY IN PERSPECTIVE

Anthropologie’s Cork Initiative

We’ve been a fan of Anthropologie’s visuals team for some time now. They manage to consistently wow us with their inventive window displays that are as much about art as they are about showcasing their wares.

 

Anthropologie teamed up with the Cork Forest Conservation Alliance (CFCA) to promote the use of sustainable corks and bring awareness to just how remarkable cork trees are.

 


 

 

 

After soliciting customers for their used corks, the San Francisco store (and others around the country) mounted an inventive display which explains the story of cork, in honor of Earth Day on April 22nd. Kendall Jackson Winery made a sizeable donation of 1.75million corks to be used in many of the store’s displays.

 

During Earth Week, the brand will host cork crafting workshops at 60 of its stores, for more information go to Anthropologie’s Facebook page.

Related posts:

All Aboard the Manwagon: More Brands Leap into Men's Retail
The Happiest of Holidays, Peace and Goodwill To All of Our Friends and Supporters
Selling Fashion As Art: How Luxury Brands Use "Heritage" Marketing To Convert Customers
Tom Girard, Banana Republic Director of Men's Merchandising

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